Strategy

Nordnet's strategy consists of three elements – customers, market and products.

Customers

Nordnet is aimed at active savers, i.e. people who save in shares and funds. In the Nordic region, this involves some ten million individuals.

Active savers can be divided into two groups: the very active, and the active. The very active group has a lot of knowledge of the savings market and often trades with its portfolios. For these savers, quality and accessibility are the main reasons for becoming Nordnet customers. Nordnet's main sources of income from the very active group are brokerage income and net interest income.

Members of the active group save in shares and funds but do not do as many deals as the most active customers. Nordnet's job is to provide inspiration and guidance in order to increase activity by - for example - offering new tools which show how easy and profitable it is to deal with your own finances. Fund commissions and administration payments are the dominant sources of income in this group.

Market

Our domestic market is the Nordic region, where we have operations in Sweden, Norway, Denmark and Finland. Over the last years, we have taken several structural steps to strengthen the focus on our vision to become the leading bank for savings in the Nordic countries by 2018.

Products

Nordnet divides its products into three areas: Investments and savings, Pension and Banking.

The core business is investments and savings, i.e. securities brokerage, which is available on all our markets. We have to be best in class in this field and always ensure the progress of what we have to offer. Simple tools, extensive freedom of choice and modern technology provide the conditions for successful savings.

Nordnet currently offers pensions in Sweden, Norway and Denmark. As the pensions market is developing, with the entitlement to move funds and more investment options, it is becoming clearer to people that there is a lot to gain by moving their savings to a modern actor like Nordnet. We focus on our customers to offer complete pension solutions with low costs, simpler handling and extensive freedom to invest in both mutual funds and shares.

We will take our next major step towards our ambition of becoming the leading bank for savings in the Nordic countries by expanding our banking services. For customers to be able to gather all their finances under the Nordnet roof, simple but important services such as salary accounts and savings accounts are required. With a complete range of banking services to offer, customers will no longer have any reason to stay with the Jurassic banks.