Norway

Nordnet entered the Norwegian market in 2001, and gained a leading position through an acquisition of a main competitor in 2004. Today, we have a prime position on the Oslo Stock Exchange, being among the biggest actors in terms of both number of trades and turnover.

Nordnet is often seen in media commenting on savers’ activity, and has built up a reputation of being the challenger within the banking sector. During the past years, we have made important inroads into becoming en established actor within the broader mutual fund and pension markets.

In the mutual fund area, we were among the first providers to get rid of most transaction fees which has led the way for more intensive fund trading and better conditions for the savers. On the pension market, more and more people discover the advantages of switching to Nordnet's services with low charges and extensive freedom of choice.

Nordnet has an office in Oslo, from which customer service, marketing and sales on the Norwegian market is handled.

Popular products

• The Nordnet School involves free courses which give savers guidance on how to create successful savings
• The Investment guide is an online advice tool that easily creates and customized a fund portfolio based on the user's own risk profile
• Nordnet iPhone App makes it easy to manage your savings wherever you are

Financials

In 2011, Nordnet Norway's operating profit reached SEK 38.8 million with an operating margin of 23%. The number of active accounts amounted to 55,700 with a total savings capital of SEK 9.8 billion. The customers made 2,524,600 trades during the period.

Norwegian savers

The Norwegian customers prefer to save in stocks, in which 79% of the savings capital was invested by the end of the second quarter 2010. Mutual funds are increasing in popularity, but still made up only 7% of the savings capital. The most popular stock to own is REC. Norwegian savers are the least active on foreign exchanges if compared to their Nordic neighbours, and only 5% of the trades in the second quarter were made on another market than the Norwegian.

Competitors