Sweden

Nordnet was founded in Sweden in 1996, and has been in the leading-edge of modern brokerage and banking services ever since. Sweden is Nordnet's largest market. This is where we have our most extensive offer, from saving in stocks and mutual funds to great private loans.

Today, Nordnet is being recognized for posing a threat to the Jurassic banks as well as for its advantageous user interface in the web service. For the third year running, Nordnet's website was named Sweden's best banking site by the magazine Internetworld's prestigious ranking of Sweden's top 100 sites. Because our website is our store, it is incredibly important that it simply and clearly conveys our products. In the coming years we will continue enhancing its content with minor and major improvements.

One of our most recent product launches was the Toppenlånet loan - a private loan to individuals who have a grip on their finances, but who need money in the short-term. An increasing number of savers are discovering the benefits of the loan and at the end of 2011 it was named Loan of the Year by the magazine Privata Affärer.

Nordnet's headquarters are situated in Alvik just outside Stockholm. In 2008, a trading arcade for the most active customers was established in central Stockholm.

On the Swedish pension market, Nordnet is steadily growing with both private individuals and companies appreciating our services. As legislation is easing up, more pension savers will get the opportunity to transfer their engagements to Nordnet.

Country General Manager’s favourites

• My occupational pension: "From being something that I will get when I'm 65 my pension has now become part of my everyday savings plan and access makes the money more real".
• Nordnet's payment solution: "Instead of an electronic passcode device, I receive a text message with a code straight to my mobile phone. Quick and easy."
• Nordnet portfolio report: "I love comparing developments against the index I want to beat!"

Financials

During the period January-December of 2012, Nordnet Sweden's operating profit reached SEK 215.3 million with an operating margin of 36%. The number of active customers amounted to 201,800 and the number of active accounts amounted to 254,600, with a total savings capital of SEK 61 billion. The customers made 7,016,800 trades during the period.

Competitors