Cornerstones

The traditional banks, or as we prefer to call them: Jurassic banks, represent security and order. These are great values which we should try to represent as well. However, Jurassic banks also represent self-interest and risky business, two things we don't want to be assoiciated with. We want to move in a direction which makes people perceive Nordnet differently - as a modern, more rewarding kind of bank.

Three cornerstones describe who we are, how we do things and who we address in order to be succesful and grow.

be modern

Nordnet has always taken its own course. We emerged as a reaction to the ways the banks were working - as an alternative to something that could be done considerably easier and more modern. Towards the end of the 90's, we revolutionized stock trading, making it possible for anyone to become his or her own stockbroker. Over the years, we have expanded our offer to include online individual consulting and smarter pension solutions. Just to name two examples among many.

keep it simple

Using our mission "Nordnet keeps it simple" as a starting point, we offer simple, smart services with a focus on active savings. Our mission is our driving force, our soul. We want to turn something that is often perceived as boring into something easy, even fun. Once we succeed at this, we will become the natural choice for a large number of people.

stay active

Active savers have made us what we are and they are always our starting point. But you don't have to be a "daytrader" to choose Nordnet. A general interest in stocks, funds and savings will do just fine. Which is true for as many as 10 million of the Nordic region's 25 million inhabitabnts. Our role is to inspire and guide in order to increase activity by - for example - offering new tools that show how easy and profitable it is to manage your own finances.