Summary

Nordnet's business idea is to offer private investors in the Nordic region services that simplify savings, investments and loans. We offer simple, smart services with a focus on active savings.

We divide our operations into three business areas: Savings and investments, Pension and Bank. We primarily attract users since our savings offer is so advantageous, but we also need to offer other services in order to grow. With a complete range of banking services available at Nordnet, customers will no longer have any reason to stay with the Jurassic banks.

When we launch a new product, we often start off in Sweden and then continue with the other Nordic countries. That is why our Swedish offer currently is the most extensive. The whole range of saving services with securities brokerage, pensions and banking will be available throughout the Nordic market by 2018 at the latest.

Why should you become a Nordnet customer?

Some products and characteristics separate Nordnet from the Jurassic banks. We usually summarize it like this:

Save for yourself

With Nordnet, you are guaranteed low or no fees. And that goes for everyone, no matter if you are a daytrader or a beginner who aim for growth using our extensive mutual funds range.

We have a simple and straightforward relation with savers who see the benefits of taking responsibility of their own finances. In the end, the reward is better conditions and more money.

For savers, that is. Because no else has the right to earn more money on your savings than you.

Keep it simple

Trying to make things simpler than our competitors has always been one of our guiding principles. All the way from the login screen and trading to a simple overview of your savings and finances.

When it comes to advisory services, we have made the old sales meeting at the Jurassic bank unnessecary. With Nordnet, a couple of minutes in front of the computer will do the trick for a professional savings advice based on your unique risk profile and leading financial expertise.

The simpler services we create, the more pleased our customers get. In our last survey, more than 95% were satisfied with Nordnet. We will keep it up.

Take mobile control

When we started our business in 1996, the computer was the innovator of personal finances. Today, the same goes for the mobile phone. This is a development which we are more than happy to carry forward.

Nordnet's iPhone application gives you a complete sense of control over your savings and money. Wherever you are and whatever you want to do: pay your bills, buy and sell shares and mutual funds, transfer money and keep track of global stock indices in realtime.

Are you using an Android phone? No problems. With our application you can easily keep track of your savings. Buy and sell shares and mutual funds and follow the market development by just touching the screen.

Grow with knowledge

Knowledge is power. The Jurassic banks know it, and like to keep it to themselves (it can always be sold as advisory services...).

At Nordnet, we think the other way around. The more you learn about economy and finance, the more your courage, self-esteem and long-term savings committment will grow. Which is something both you and Nordnet benefit from.

How much does knowledge cost? What about the Nordnet school's courses, lectures and expert nights? It's free. Surprised? We didn't think so.